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摘要:
The ultimate goal for any business is to grow vertically and horizontally. Successful business is combination of careful analysis of external and internal factor of business environment and adoption of appropriate business strategy. In this study external factors of gluten-free market are studied in detail through PESTEL model (for external factors). The study would facilitate manufacturers to bring gluten-free foods from niche market to main stream market and to make it more affordable for all the sections of the society. The study focuses on markets of India and USA, since both of these nations have high potential for gluten-free foods and the demand further continues to increase every year.
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篇名 Market Capturing and Business Expansion Strategy for Gluten-Free Foods in India and USA Using PESTEL Model
来源期刊 农业科学(英文) 学科 医学
关键词 GLUTEN-FREE Wheat BUSINESS Strategy CELIAC Disease PESTEL MODEL
年,卷(期) 2019,(2) 所属期刊栏目
研究方向 页码范围 202-213
页数 12页 分类号 R73
字数 语种
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研究主题发展历程
节点文献
GLUTEN-FREE
Wheat
BUSINESS
Strategy
CELIAC
Disease
PESTEL
MODEL
研究起点
研究来源
研究分支
研究去脉
引文网络交叉学科
相关学者/机构
期刊影响力
农业科学(英文)
月刊
2156-8553
武汉市江夏区汤逊湖北路38号光谷总部空间
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1151
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