A Study on C-E Translation of Product Introductory Texts on Company Websites Under Skopos Theory

• 作者: CHEN Xiao-xiao ZHANG Man
• 来源期刊: 文学与艺术研究:英文版
• 学科: 文学
• 关键词: Skopos theory PRODUCT introductory TEXTS COMPANY WEBSITE C-E TRANSLATION
• 年，卷（期）: 2019,（3）
• 页码范围: 347-353
• 页数: 7页
• 分类号: I

摘要

This paper takes the C-E translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive translation features of such special type of text. The exhausted parse and analysis bring out the findings that there exists a significant translation difference between the Chinese and English-version product introductory texts on official websites. It is found that Chinese introductory texts are more inclined to rely on exquisite words and redundant expressions to describe products’ features and functions, while switching to the corresponding English version, simple vocabularies and compact sentence structure are more frequent. Hereafter, this paper raises two practical guidelines to instruct translation activities in business contexts.