A series of China-Israel cultural and trade promotion activities were launched on January 8 at the China Cultural Center in Tel Aviv,attracting scores of Israelis.The three-day activities included a China-Israel cultural innovation program roadshow,“China Style”cultural and creative product exhibition as well as“This Moment in Pudong”photography exhibition to commemorate the 40th anniversary of China’s reform and openingup.“The Jewish Refugees and Shanghai”exhibition and“Oriental Rhythms”Yueju Opera class are also two important parts of these activities.China’s national intangible cultural heritage,pottery and porcelain,silk,embroidery,and tea ceremony were also staged.