Global Localization and Overseas Dissemination of Huang Di Nei Jing English Translation

• 作者: GAO Yun
• 来源期刊: 文学与艺术研究:英文版
• 学科: 文学
• 关键词: global localization TCM culture HUANG DI Nei Jing English TRANSLATION OVERSEAS READERS TRANSLATION purposes
• 年，卷（期）: wxyysyjywb_2019,（4）
• 页码范围: 382-388
• 页数: 7页
• 分类号: I

摘要

Aiming to promote overseas acceptance level of the domestic English version of Huang Di Nei Jing Su Wen on the premise of preserving the cultural characteristics of traditional Chinese medicine (TCM), this paper made a comparative analysis of different translations of Chinese character "和"(he) in three English versions of Su Wen, based on the discourse theory of "global localization". The analysis reveals that Li’s translation uses the strategy of transliteration plus interpretation to preserve the original Chinese classic’s style, thinking, and ideas, but the effect is not satisfactory. Veith’s free translation enables overseas readers to understand the content relatively easily, but fails to convey the rich TCM cultural connotation. Unschuld’s translation strictly follows the principles of linguistics in order to reflect the original thinking and idea to the utmost extent, and at the same time takes into account the expressions commonly used by the readers of English-speaking countries. That’s the reason why his translation enjoys the greatest popularity among professionals and the general public alike overseas. It is also clear from the analysis that different social historical contexts in which Su Wen was translated and each translator’s subjectivity determine translation’s target audiences, purposes, and ultimately translation strategies. Therefore, in order to speed up the "going out" of TCM culture, domestic translators are suggested to determine target audience and translation purpose in the first place, and study overseas readers’ knowledge background, information needs, reading habits, and value orientation before deciding the translation strategies.