The Pathway towards Social Responsibility in Italian Wine Sector: The Feudi di San Gregorio S.p.A. Experience

• 作者: Benedetta Esposito Daniela Sica Maria Rosaria Sessa Ornella Malandrino Stefania Supino
• 来源期刊: 健康科学:英文版
• 学科: 生物学
• 关键词: CORPORATE social RESPONSIBILITY value creation socio-environmental tools ETHICAL code
• 年，卷（期）: 2019,（4）
• 页码范围: 273-281
• 页数: 9页
• 分类号: Q

摘要

The traditional business view—which assumes that the main contribution of companies to society is the creation of economic value—is being surpassed by a growing awareness of other values, including social and environmental ones. The diffusion of Corporate Social Responsibility (CSR) in all sectors and, in recent time, also in the wine business, has been based on a stakeholder approach. Most of the existing key concepts and tools addressing CSR issues have been developed by, and in, the context of large enterprises. The multitude of Italian wine SMEs (small and medium-sized enterprises) remain at an early stage of environmental and social management, limited in most cases to local activities, characterized by an occasional approach and unrelated to the business strategy. But, due to increased pressure from stakeholders, environmental and social concern is gradually growing in SMEs as well. Nevertheless, CSR initiatives developed by large companies frequently fail when they are adopted by SMEs and also by the wine SMEs. In recent years, major companies have felt the need to work on CSR and progressively defined and adopted a wide range of instruments such as codes of conduct, process standard, environmental management standard, cause related marketing, corporate social reports, sustainability reports, etc. These instruments more than often represent the final result of experiments established by large sized organizations, often operating in distant countries, which have decided to satisfy the multiple requests from the always more complex context in which they operate. Many companies, therefore, have orientated themselves towards the accomplishment of new objectives centred, not only on gaining profit but, moreover, towards the creation of values: a more extensive value better known as “pluri-dimensional” shared by all the stakeholders within a new interdependent dynamism and inspired by a multitude of references (such as UN Global Compact, AA1000 Guidelines, Global Reporting Initiative, SA8000, etc.). The