Hierarchical Research on Pragmatic Failures of Apology in Public Events Under the Vision of New Media

• 作者: Kiwi Zhu Rose Mary
• 来源期刊: 文学与艺术研究:英文版
• 学科: 文学
• 关键词: PUBLIC EVENTS apology PRAGMATIC FAILURE
• 年，卷（期）: wxyysyjywb_2019,（7）
• 页码范围: 702-706
• 页数: 5页
• 分类号: I

摘要

Under the new media,the dissemination and the influence of public events are often far more profound than traditional media.Therefore,it has gained a high degree of social attention.We take the apology mistakes in public events as an example,sort out the types and causes of the mistakes into a context,and propose some relevant strategies.