The author analyzed the subjective factors of the gradual disillusionment of China’s national image, which can be summed up as the increasingly conservative ruling policy of the Qing Dynasty, the increasingly extravagant and corrupt feudal ruling groups, the increasing diplomatic strategy of seclusion and the increasingly imprisoned ruling ideology. The root cause lay in the decline of agricultural civilization and the rise of industrial civilization. The seclusion of the Qing Dynasty caused China to miss the wave of industrial civilization development, and finally led to the reversal of the image of the West and China.