目前,我国处于人口老龄化不断加速发展的阶段,老龄化社会所呈现的问题也日趋明显。在对老年人选择养老理财产品的影响因素、行为动机、行为目的做出全方位概述的基础上进行调查研究,深入分析老年人对养老理财产品的认知,从而为当前的养老金融产品提供更多极具建设性的建议,更优质的实现人口老龄化社会的平稳过渡。At present, China is in a stage of continuous accelerated development of population aging, and the problems presented by an aging society are becoming more and more obvious. Conduct survey and research based on the overview of the location, and deeply analyze the old people’s perception of pension financial products, so as to provide more constructive suggestions for the current pension financial products, and achieve a smooth transition of the aging society.