Predicting on Chinese Consumers’Organic Wine Purchase Intention

• 作者: Xueying Liu
• 来源期刊: 经济科学研究(英文)
• 学科: 文学
• 关键词: Chinese consumer Organic wine Purchase intention TRA TPB SCT
• 年，卷（期）: 2020,（4）
• 页码范围: 66-68
• 页数: 3页
• 分类号: H31

摘要

There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’willingness on organic wine purchase.Based on the TRA and TPB,combine with SCT,a conceptual model is established to solve research problems.