Optimization of the Financial Strategy of Bilibili Barrage Website from the Perspective of Social Responsibility

• 作者: Yicheng Zhao Yifei Zhao
• 来源期刊: 财经研究杂志(英文)
• 学科: 工学
• 关键词: Financial strategy Corporate social responsibility Internet companies Video website
• 年，卷（期）: 2020,（2）
• 页码范围: 45-50
• 页数: 6页
• 分类号: TP3

摘要

This paper studies the modern corporate financial strategy from the perspective of corporate social responsibility performance,using the Internet video site Bilibili as an example to analyze,starting with Bilibili’s strategic environment,based on financing,investment,distribution,and social responsibility.This paper comprehensively analyzes its advantages and disadvantages from its financial strategy.Finally,from the perspective of social responsibility,from three aspects of investment,financing,and profit distribution,the authors made optimization suggestions for Bilibili’s financial strategy.