Charitable Donation Motives of Wealthy Chinese—A Content Analysis Based on 66 Chinese Philanthropists

• 作者: GAO Jinghua ZHANG Pengfei
• 来源期刊: 文化与宗教研究:英文版
• 学科: 文学
• 关键词: donation behavior philanthropy motives content analysis
• 年，卷（期）: 2020,（8）
• 页码范围: 473-491
• 页数: 19页
• 分类号: H31

摘要

Based on Chinese cultural psychology and multi-disciplinary theoretical system,this study establishes an analytical framework of wealthy people’s charitable donation motives.It takes the donation behavior of 66 philanthropists as the research object to discuss charitable donation motives of wealthy people.Through analyzing the content and text of 172 interviews and donation reports,this study verifies the unique influence of acquaintances’charitable motives in Chinese local culture,moral motives in Confucian culture,benevolent people’s love for others,self-promotion,collectivism and patriotism,and differential love on charitable donations of rich Chinese.This study concluded that the donation motives of wealthy Chinese mainly consist of 10 categories,such as expressing appreciation and gratitude,becoming a super representative of philanthropy cause,pursuit of the meaning and value of life,promoting social justice,inheriting the family wealth and family spirit,taking the social responsibility of Chinese entrepreneurs,driving more people to participate in philanthropy cause,improving the welfare of others,acquiring the exchange interests,and due to peer pressure.This research enriches the connotation of“Chinese philanthropy motivation”and discusses the characteristics of philanthropy motives in Chinese context,which can provide reference for improving the donation incentive policies and charitable organization’s fundraising activities.