Successful Practice and Enlightenment of Korean Festival Activities

• 作者: LI Xiu LV Chen WANG Yuguo
• 来源期刊: 景观研究:英文版
• 学科: 文学
• 关键词: Festival activities Korean success cases Experience reference
• 年，卷（期）: jgyjywb_2020,（4）
• 页码范围: 103-106
• 页数: 4页
• 分类号: H31

摘要

The holding of festival activities promotes regional economic development,propagandizes regional traditional culture and builds good regional image.In the context of integration of culture and tourism in China,the holding of festival activities,as one of the effective means for deep integration of culture and tourism,has become a research hotspot.For the problems existing in Chinese festival activities,the origin and status quo of Korean successful cases,cultural excavation,theme building,organization framework,marketing and planning are analyzed in the paper,and the advanced experience in excavating regional culture,improving communication and participation,professional planning,professional talent training and government functions are summarized,in order to provide countermeasures and suggestions for successful festival activities in all parts of China.