A Comparative Study on Cultural Values in Luxury Advertisements

• 作者: GE Jing-ping
• 来源期刊: 文学与艺术研究:英文版
• 学科: 经济
• 关键词: cultural values luxury advertisement cultural differences comparative study
• 年，卷（期）: 2020,（11）
• 页码范围: 1003-1011
• 页数: 9页
• 分类号: F42

摘要

With China’s economy speeding up, the continually evolving market of China became the second largest luxurygoods market in the world. Luxury brands invest a larger amount of money in advertising every year. This papertries to analyze the different cultural values reflected in Chinese and Western luxury advertisements based on thetheory of Hofstede’s value dimensions. We hope that a comparative cultural study on luxury advertisements willenable us to comprehend the main cultural values and enhance the tolerance and mutual understanding betweenChina and the Western countries.