Competition and Political Factors in the Russian Media Market During Putin’s Fourth President Term

• 作者: LI Xuan
• 来源期刊: 文学与艺术研究:英文版
• 学科: 经济
• 关键词: media market competition political control of media RUSSIA
• 年，卷（期）: 2020,（11）
• 页码范围: 1068-1077
• 页数: 10页
• 分类号: F42

摘要

The frequency of Russian media usage has been declining since 2018, but television is still the most popularmedium in Russia. The rise of digital radio and television represents a mixed picture, in part because of politicalpressures, but the digital transition between federal and regional media is not synchronized;on the other hand, theRussian print media market has suffered from poor returns and high costs since 2012. Insufficient facilities withpoor quality and lack of advertisement revenues have made it difficult for print media to survive. The governmenthas provided financial subsidies for media, but it will still support economic independence of media. Thegovernment has strictly regulated foreign investments after 2014, which ensure the concentration of mediaownership but reduced the media market’s competitiveness. Now the Russian government is adjusting policies,seeking ways to balance media market competition and retaining political control of media.