Hu Kaixin, a 27-year-old office clerk in Changchun, Jilin Province in northeast China, is used to purchasing goods from producers and vendors all over the country at great deals online. With the recent boom in live-streaming marketing activities, she particularly likes to buy agricultural products from povertystricken villages that are recommended by well-known live-streamers during their shows. For example, she has bought seasonal produce and local specialties such as hams, flowers and fresh fruits from Yunnan Province in southwest China.