Why Is China's Gen Z Favoring Domestic Products?

• 来源期刊: 北京周报（英文版）
• 年，卷（期）: 2020,（47）
• 所属期刊栏目: FORUM
• 页码范围: 46-47
• 页数: 2页
• 语种: 英文

摘要

According to China Consumer Brand Development Report 2020, China's Generation Z, or Gen Z, (born between 1995 and 2012), prefers domestic products to imported brands. Take domestic cosmetics brand Xiefuchun for example. Gen Z accounts for 40 percent of its fans, much higher than the proportion of young fans of international brands like Estée Lauder and Lanc?me.