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摘要:
Tourism is a major foreign exchange earner in Kenya contributing to 10% of the gross domestic product (GDP). Whereas Kenyan government strives to boost its GDP through improved arrivals, lack of effective tourism marketing strategies hinders growth in tourist arrivals in Kenya. To advertise and market the untold wealth of tourist destinations, the government utilizes campaigns through print and electronic media, which are expensive and limited in updating. This study addresses the gap by designing a web Geographic Information System (GIS) portal for marketing and promotion of tourism. To realize this a multimedia GIS database was created using PostgreSQL/PostGIS software to store spatial and multimedia tourism data, while itinerary planning tools were designed using Dijkstra algorithm and Travelling Salesman Problem (TSP) approach. The result was a web GIS portal interface containing tourist information enhanced with text and/or video/audio descriptions. Facebook advertisement was used to popularize the tourism products available in Kenya through visitor engagements as well as directing traffic to the portal fast and inexpensively.
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文献信息
篇名 A Multimedia Web GIS Portal for Promotion of Tourism in Kenya
来源期刊 地理信息系统(英文) 学科 经济
关键词 DIJKSTRA Travelling Salesman Problem Approach Trip Planning GIS in Travel Optimal Path
年,卷(期) 2021,(1) 所属期刊栏目
研究方向 页码范围 19-35
页数 17页 分类号 F59
字数 语种
DOI
五维指标
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研究主题发展历程
节点文献
DIJKSTRA
Travelling
Salesman
Problem
Approach
Trip
Planning
GIS
in
Travel
Optimal
Path
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研究来源
研究分支
研究去脉
引文网络交叉学科
相关学者/机构
期刊影响力
地理信息系统(英文)
半月刊
2151-1950
武汉市江夏区汤逊湖北路38号光谷总部空间
出版文献量(篇)
143
总下载数(次)
0
总被引数(次)
0
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