The Application of Functional Theory in Advertisement Translation

• 作者: TAN Huining
• 来源期刊: 中美英语教学:英文版
• 学科: 文学
• 关键词: appellative function genre convention translation of advertisements
• 年，卷（期）: 2021,（1）
• 页码范围: 13-16
• 页数: 4页
• 分类号: H31

摘要

Functional theory provides a theoretical basis for applied translation. In order to realize the inductive function ofadvertisement translation, this paper, based on the differences between Chinese and English advertisement texts interms of genre conventions, puts forward some methods of advertisement translation from the perspective offunction in view of cultural exclusive items and cultural default. As for the different genre conventions betweenEnglish and Chinese advertisements and the phenomenon of cultural specific and cultural default, the authorsuggests strategies from the functionalist approach.