IN recent years,domestic products have been the rage in the consumer market with renewed time-honored brands,upgraded traditional brands,and emerging new brands.Purchasing and using China-made goods has become a daily routine for many people,especially the younger generation.Facing intensified market competition and escalating consumer demands,many Chinese brands are not only maintaining their cost-effective advantage,but also changing their original appearance in cross-border integration and showcasing new features.In response,many consumers have expressed pleasant surprise that domestic products can be so trendy.