Pet Care Market Lacks A Top Brand

• 作者: Xu Wenjun Li Yiyu Song Qiaoqiao
• 来源期刊: 日用化学品科学（英文版）
• 年，卷（期）: 2021,（3）
• 所属期刊栏目: Markets
• 页码范围: 16-18
• 页数: 3页
• 语种: 英文

摘要

In early 2020, Perfect Diary, inspired by the livestreaming shopping influencer Li Jiaqi's pet dog Never, launched the new "Discovery" twelve-shade cute pet eye shadow series. An inventory of 150,000 items was emptied within seconds in Li Jiaqi's livestreaming channel. Afterwards, revolving around the theme of Never, Li Jiaqi launched the IP of Never's family, as well as a co-branded gift box of moisturizing and firming masks with Fresh. In addition, he also co-branded with many brands such as Bananain and RIMOWA, filmed with his pet dog on the inside pages of the fashion magazine Bazaar, appeared in an MV named Buy It, and participated in the variety show Forget Me Not Café in which an offline event of Never's family café was held… At present, Never's family now has its own "super topic" on Weibo, with nearly 429,000 fans,who call themselves "inever." Related Weibohashtags like #The official debut of Never's family# and #The school diary of Never's family# both receive 330 million times of reading, and it seems that Never has already become a famous star.