Community Group Buying: Boon or Bane?

• 来源期刊: 北京周报（英文版）
• 年，卷（期）: 2021,（2）
• 所属期刊栏目: FORUM
• 页码范围: 48
• 页数: 1页
• 语种: 英文

摘要

Most recently, community-based group buying has made a big splash across Chinese society. In this business model, community leaders or enthusiastic individuals create WeChat groups to gather orders and negotiate lower prices. Local supermarkets and Internet companies in this case then ship the orders in bulk to that person in charge, subsequently resulting in lowered logistical costs and increased plat-form efficiency, allowing them to offer bigger discounts.