The activity and hydrothermal stability of the Rh/CexZr1-xO2 (x = 0, 0.05, 0.3, 0.5) model three-way catalysts for gasoline vehicle emissions control were investigated in this work. Among the Rh/CexZr1-xO2 samples with different Ce/Zr ratios, the Rh/ZrO2 sample exhibits a significantly better activity and hydrothermal stability than the rest of the samples. The impacts of having more Ce components in the Rh/CexZr1-xO2 catalysts are associated with the strong Rh-O-Ce interaction that tends to over stabilize the rhodium species. A significant amount of such rhodium atoms can be found in the bulk of the support oxides after a hydrothermal aging at 1050 ℃ with 10% H2O in air for 12 h. Differently, the sintering of rhodium on the surface of Rh/ZrO2 catalysts is the main reason for the catalyst deactivation during the hydrothermal aging. These findings provide an example where high dispersion of supported metal induced by strong metal-support interactions does not necessarily lead to high catalytic activity.