How Do You See Collection of Personal Information by Online Platforms?

• 来源期刊: 中国与非洲（英文版）
• 年，卷（期）: 2021,（8）
• 所属期刊栏目: Lifestyle
• 页码范围: 58-59
• 页数: 2页
• 语种: 英文

摘要

With the widespread use of data analytics and machine learn-ing,the collection of users'information becomes essen-tial for service providers.As insights can be extracted from the data,informed decisions can be made,and targeted market-ing can be done. I believe that personal infor-mation is information that is unique to an individual or something that can be used to track an individual.Such infor-mation may be as confidential as health record,social security number,bank details,or as par-ticular as names,gender,user's IP address,past search queries,shopping histories,user's loca-tion,or user's clicks.Generally,users'personal information is used to recommend personal-ized products and services to an individual user.In my opinion,the approach helps users to eas-ily filter through the overload of information about products and services,get recommenda-tions for products and services that they might like but are not aware of,and ultimately reduce their search time.However,as good as these sound,they all come at the expense of users'privacy.