Indian businessman Niren Anand's first startup in China, namely Xiamen Ever Trade Import and Export Co. Ltd. in the coastal province of Fujian, turns 11 this year. He also has a factory in another Fujian city of Jinjiang, designing and manufacturing products for sports brands such as Lotto and Fila.
Anand's company was among the 5,000 busi-nesses from nearly 100 countries and regions flocking to the 21st China International Fair for Investment and Trade (CIFIT) in Xiamen, Fujian, in pursuit of new business opportunities.