Makeup Mirror Becoming the New Blue Ocean of Beauty Industry

• 作者: Wang Junwei
• 来源期刊: 日用化学品科学（英文版）
• 年，卷（期）: 2022,（1）
• 所属期刊栏目: Industry
• 页码范围: 17-18
• 页数: 2页
• 语种: 英文

摘要

Recently, AMIRO, a technology beauty care brand, announced that it has completed a C round financing of 100 million yuan, which received exclusive strategic investment from a top domestic fund, and Gaohu Capital is acting as its exclusive financial adviser. According to public information, AMIRO was founded in 2015 and created the "makeup mirror" category from scratch, which has occupied 57％ of the market share of this category. This 100-million-yuan financing has attracted attention to the makeup mirror products.