New Development Trend of China's Cosmetics

• 作者: Wang Zhuo
• 来源期刊: 日用化学品科学（英文版）
• 年，卷（期）: 2022,（1）
• 所属期刊栏目: Markets
• 页码范围: 19-24
• 页数: 6页
• 语种: 英文

摘要

Today, it is time for the sector of cosmetics in the world to have beauty re-imagined again for the third time. Apart from the beauty technology and digital technology, the most powerful force driving this great imagination is the Chinese market and Chinese consumers. The author of this article explores four issues as follows: first, what are the main characteristics of China's cosmetics market? Second, what major shifts should China's cosmetics sector need to experience? Third, what cosmetics do Chinese consumers want on earth? Fourth, how do Chinese cosmetics companies meet the needs of consumers?