This paper summarizes the characteristics of pickup end-user market in 2021. In 2021, 418,740 units of pickup trucks were sold in the end-user market in China, a new high in the same period in recent years, with a year-on-year increase of 4.8%. Each month presents the market characteristics of "four consecutive rises" and "eight consecutive declines". Top10 enterprises accounted for 93.29% in total, with a year-on-year decrease of 4.31%, which means that the market concentration decreased.