The 2002 China Original Tire Customer Satisfaction Index (TCSI) Study

• 来源期刊: 中国汽车：英文版
• 学科: 经济
• 关键词: tires CUSTOMERS opportunity replace COMES QUARTER STORES rarely surveyed LIKELY
• 年，卷（期）: 2002,（12）
• 页码范围: 23-23
• 页数: 1页
• 分类号: F426.471

摘要

【正】 Tire manufacturers have an opportunity to build brand loyalty with new car buyers because they are usually captive customers. That is, new car buyers rarely select the brand of tires that comes on their new vehicle. However, this situation changes completely when new car owners must replace their original tires.