The report delivered by Jiang Zemin to the 16th National Congress of the Communist Party of China (CPC) has clearly put forward the objective of building a well-off society in an all-round way in China. The term "xiaokang", or "well-off society", which means a society in which all people lead a fairly comfortable life, was first used by late Chinese leader Deng Xiaoping, who was reputed as the "chief architect" of China's reform and opening up drive. What concerns this magazine most is what recreational spo...