Zhenbei Cashmere-Leader of China's Cashmere Industry

• 作者: ChenYurong SunLi
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 珍贝 开司米 羊绒 中国 市场 品牌战略
• 年，卷（期）: jrzgywb_2003,（6）
• 页码范围: 80-81
• 页数: 2页
• 分类号: F426.168.1

摘要

<正> ZHENBEI cashmere was a huge hit at the 2003 China International Garments Trade Fair. According to an SIC (State Information Center) and BCICC (Beijing Commercial Information Consultation Center) market survey of Beijing department stores whose annual sales volume exceeds 100 million yuan, the Zhenbei turnover'and retail volume ranked a national first.What is the secret of Zhenbei's success?