A New Outlet for Discount Shopping

• 作者: S.E.CONGDON-MARTIN
• 来源期刊: 中国外经贸：英文版
• 学科: 经济
• 关键词: 零售业 打折销售 市场竞争 消费者心理 竞争策略
• 年，卷（期）: 2004,（3）
• 页码范围: 32-33
• 页数: 2页
• 分类号: F713.32

摘要

Shanghai Outlet Mall's flaming yellow and orange signage, featuring the word ‘outlet' in two-meter tall capital letters, shrieks, “I'm here!” A sprawling warehouse of discount clothes sold from regular stores and makeshift cubicles, Shanghai Outlet is the pioneer for outlet malls in the city, and one of the first in the country.