Lenovo Wrestles Dell on the Mainland

• 作者: LUO YUANJUN
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 联想集团 戴尔集团 企业管理 技术创新
• 年，卷（期）: 2006,（7）
• 页码范围: 22-23
• 页数: 2页
• 分类号: F426.67

摘要

<正>COMPETITION in the Chinese mainland between the world's number one PC maker, Dell, and China's leading computer manufacturer Lenovo has never been fiercer. Aggressive advertising campaigns are intensified by bouts of verbal jousting, and some top-level employees have even jumped ship. Dell entered the Chinese market in 1998, and in eight years, it has managed to grab a 10 percent share of the local market. Competition between the two heavyweights in the Chinese arena is best summed up as a wrestling match involving their operational modes and commercial cultures. What are the effects on the ground?