3rd Time＇s a Trend

• 作者: Adweek Guest Column Carol Davies Laurence Knight
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 商业趋势 消费需求 消费者行为 男性影响力 品牌战略
• 年，卷（期）: 2007,（12）
• 页码范围: 64-65
• 页数: 2页
• 分类号: F713.5

摘要

<正>Spotting trends is big business.Spotting trends when they're right on the cusp is bigger business still.The trick is to be first to market when there's a big enough market to matter.Hitting this mov- ing target gets harder every year as consumer needs evolve at an ever-accelerating pace and the technological tools for spreading trends makes them ever more contagious. So how do you know when a trend is ripe and