These Brands Build Community

• 作者: Brian Morrissey
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 商标 首席执行官 企业领导 经营策略 广告业
• 年，卷（期）: 2008,（7）
• 页码范围: 46-48
• 页数: 3页
• 分类号: F760.5

摘要

<正>NEW YORK For Tony Hsieh,CEO at Zappos,meeting up with a customer at a bar in midtown Manhattan was perfectly natural.Most execs with 1,600 employees and doing over＄1 billion in annual sales would probably pass on having drinks with an individual customer,but Hsieh is