in-Game Ads Put Brands in Play——How disappearing demographics can be recovered through their vicleo game consoles

• 作者: Grant Jenman Stephanie Becker
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 营销策略 广告 企业管理 品牌
• 年，卷（期）: 2008,（8）
• 页码范围: 46-48
• 页数: 3页
• 分类号: F713

摘要

<正>Your audience will continue to shrink.It's that simple.You've already lost young men to digital media.New demographics disappear from traditional media every day.And the problem gets worse:Married women are spending more time playing online games and