Evaluate the Role of Socio-cultural Factors in the Global Localization of TNC Activity

• 作者: 关静雯
• 来源期刊: 中山大学研究生学刊：自然科学与医学版
• 学科: 社会科学
• 关键词: 摘要 编辑部 编辑工作 读者
• 年，卷（期）: 2010,（2）
• 页码范围: 66-72
• 页数: 7页
• 分类号: G353.23

摘要

<正>As an increasing number of firms are exercising transnational operations to occupy markets and exploit location-specific factors,some scholars claimed that 'the world is flat' and the local particularities no longer matter for the 'invincible' transnational corporations(TNC).But I argue that there exist some socio-cultural factors in the host countries influencing the actions of TNCs.I point out six local factors which include social norms,local attitudes,class formation,family structure, religion,and consumption pattern.Social norms are regulating TNCs' activities and local attitudes in varying contexts are encouraging or resisting against the transnational operators.Class formation generates new demands benefiting TNCs ' expansion. Religion structure and family value are reshaping TNCs' operational practices in production as well as distribution spheres.The location-specific consumption patterns are transforming TNCs' operations,deepening their territorial embeddedness,or even exposing them to the danger of overlocalization.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	关静雯	中山大学地理科学与规划学院	1	0	0.0	0.0