Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

• 来源期刊: 亚洲农业研究：英文版
• 学科: 经济
• 关键词: RURAL TOURISM Market SEGMENTATION The region CHARA
• 年，卷（期）: 2011,（8）
• 页码范围: 1-4
• 页数: 4页
• 分类号: F320

摘要

With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.