American Multinational Media and the Expansion of American Mass Culture

• 作者: 王茜
• 来源期刊: 海外英语(中旬刊)
• 学科: 社会科学
• 关键词: cultural hegemonism multi-national media soft power
• 年，卷（期）: 2011,（11）
• 所属期刊栏目: 中外文学文化研究
• 页码范围: 271-272
• 分类号: G03
• 语种: 中文

摘要

With the development of globalization and gradual intensification of mutual dependence of the world,"hard power" which indudes economic and military strength is no longer the primary consideration for many countries.They tend to pay more attention to the attractiveness of their "soft power",which includes values,life style,ideology and so forth.Just as Joseph S.Ny,the famous professor of Harvard who puts forward the concept of soft power,says,"only by widespread communication and diffusion can a country reinforces its soft power".This is mass media's function.Since the 1990s,tens of thousands cultural products brought in from America are exported to foreign countries,including popular music,films,TV programs,magazines,books and so forth.By making advantage of its monopoly position in media circle,the United States pursues cultural hegemonism and expands its popttlar culture all over the world.This thesis takes a general view of the great advantages of America multi-national media groups and how they push forward the American popular culture all over the world.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	王茜	郑州大学新闻与传播学院	39	64	4.0	6.0