Empirical Research on Tourists’ After-trip Perception of Landscape Preference in the Confucius Temple in Nanjing City

• 作者: GUO Wen HUANG Zhenfang WU Liming ZHOU Wei
• 来源期刊: 景观研究：英文版
• 学科: 经济
• 关键词: Historical and cultural block After-trip tourist PERCEPTION Thurstone’s Comparative Judgment Model(TCJM) the CONFUCIUS TEMPLE of Nanjing
• 年，卷（期）: 2013,（6）
• 页码范围: 19-24
• 页数: 6页
• 分类号: F592.7

摘要

Thurstone’s Comparative Judgment Model was applied to measure characteristics of tourists’after-trip perception of landscape preference in the Confucius Temple,a famous historical block in Nanjing City.The results show that(a)as time goes by,the tourists’time perception differentiation has continuously sublimated from the general experience into the peak experience,and gradually evolved into the core experience element in the overall perception.In terms of content,perceptional contents of tourists decrease in sequence of the Confucian culture,the commercial culture and the culture of refined scholars.As a whole,tourists’after-trip perception differentiation has 3 sections:halo zone,sub-halo zone,and gray zone.(b)Because of tourism development,the Confucian culture is influenced by other cultures,and the commercial culture shows the trend of"over-generalization",and the culture of refined scholars has weakening carriers and modes of inheritance.Inheritance of its unique cultural connotations deserves increasing attention.