Research on the Consumers Willingness to Buy Traceable Pork with Different Quality Information:A Case Study of Consumers in Weifang, Shandong Province

• 作者: Dian ZHU Fan BU Linhai WU
• 来源期刊: 亚洲农业研究：英文版
• 学科: 经济
• 关键词: FOOD safety DIFFERENT quality information Traceabl
• 年，卷（期）: 2013,（5）
• 页码范围: 121-124
• 页数: 4页
• 分类号: F203

摘要

The traceability system can effectively reduce the food safety risks, however, it is confronted with various problems during its implementation. In this context, the paper carries out a case study of consumers in Weifang, Shandong Province, and studies their willingness to pay the traceable pork with different quality information. The results indicate that, the consumers show high expectations towards the introduction of traceability system, and they tend to buy the traceable pork only with breeding and slaughter information; their behaviors of purchase are greatly influenced by the following factors: the consumers education, age, income, attention on food safety and whether there are pregnant family members, etc..