Methods for Measuring Diffusion of a Social Media-Based Health Intervention

• 作者: Jeffrey D. Klausner Sean D. Young Thomas R. Belin Thomas W. Valente
• 来源期刊: 社交网络(英文)
• 学科: 医学
• 关键词: HIV PREVENTION SOCIAL NETWORKING TECHNOLOGIES DIFFUSION of Innovations
• 年，卷（期）: 2015,（2）
• 页码范围: 41-46
• 页数: 6页
• 分类号: R73

摘要

This study evaluated the feasibility of measuring diffusion from a social networking community-level intervention. One year after completion of a randomized controlled HIV prevention trial on Facebook, 112 minority men who have sex with men (MSM) were asked to refer African-American and/or Latino sex partners to complete a survey. Results suggest that, compared to non-referrers, referrers spent more time online, controlling for age, race, education, and condition. Over 60% of referrals reported hearing about the intervention, and over half reported that the referrer talked to them about changing health behaviors. Results provide support and initial feasibility of using social networking for diffusing community-based HIV interventions.