Ordering and Pricing Strategies for Fresh Products with Multiple Quality Levels Considering Consumer Utility

• 作者: Peiqi Ma
• 来源期刊: 美国运筹学期刊(英文)
• 学科: 医学
• 关键词: FRESH Products CONSUMER UTILITY MULTIPLE Quality Level PRICING and ORDERING
• 年，卷（期）: 2015,（3）
• 页码范围: 192-198
• 页数: 7页
• 分类号: R73

摘要

In this paper, considering a scenario in which there are two quality levels of fresh products and introduction of consumer utility function, we studied the optimal ordering and pricing strategies under certain quantity. Our results showed that, facing the two quality levels of fresh products, retailers would not benefit from sales of lower quality of fresh products with the deterministic demand. In the pursuit of profit maximization, the initial order quantity is smaller than the potential demand for market.