The traditional search engines don’t consider that the users interest are different, and they don’t provide personalized retrieval service, so the retrieval efficiency is not high. In order to solve the problem, a method for personalized web image retrieval based on user interest model is proposed. Firstly, the formalized definition of user interest model is provided. Then the user interest model combines the methods of explicit tracking and implicit tracking to improve user’s interest information and provide personalized web image retrieval. Experimental results show that the user interest model can be successfully applied in web image retrieval.