In view of the existing recommendation system in the Big Data have two insufficiencies:poor scalability of the data storage and poor expansibility of the recommendation algorithm,research and analysis the IBCF algorithm and the working principle of Hadoop and HBase platform,a scheme for optimizing the design of personalized recommendation system based on Hadoop and HBase platform is proposed.The experimental results show that,using the HBase database can effectively solve the problem of mass data storage,using the MapReduce programming model of Hadoop platform parallel processing recommendation problem,can significantly improve the efficiency of the algorithm,so as to further improve the performance of personalized recommendation system.