Tourism Marketing Strategies for Satellite City against the Background of New Urbanization

• 作者: CHEN Lijun GAN Chang XIAO Hui ZENG Bo
• 来源期刊: 景观研究：英文版
• 学科: 经济
• 年，卷（期）: 2016,（1）
• 页码范围: 83-85
• 页数: 3页
• 分类号: F592

摘要

Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.