Establishment of Chinese Agricultural Brand Value Scale and Study of Its Reliability and Validity Based on Customer Value

• 作者: Chong GONG Heng HUANG Le ZHANG
• 来源期刊: 亚洲农业研究：英文版
• 学科: 经济
• 关键词: AGRICULTURAL BRAND CUSTOMER VALUE BRAND VALUE
• 年，卷（期）: yznyyjywb_2016,（5）
• 页码范围: 6-9
• 页数: 4页
• 分类号: F323.5

摘要

In this paper,we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical survey on Chinese agricultural brand,we establish a scientific and operable evaluation indicator system to measure Chinese agricultural brand value,and this system consists of four parts( brand quality and safety control force,brand market power,brand innovation force,brand vitality).