Applied Communicology in Organizational PR and R&D: Peirce on Synechism, Fuller on Synergetics, Gordon on Synectics, and Alinsky on Socialism

• 作者: Richard L.Lanigan
• 来源期刊: 语言与符号学研究
• 学科: 社会科学
• 关键词: communication creativity FOUCAULT public relations research development social SEMIOTICS
• 年，卷（期）: 2019,（4）
• 页码范围: 1-27
• 页数: 27页
• 分类号: C912.3

摘要

American semiotics derives much of its success with applied communication because it is grounded in Peircian logic and rhetoric theory.Peirce believes human communication is a semiotic relation that we commonly name"creativity".The logic combines Probability(Tychism),Continuity(Synechism),and our capacity to be mistaken(Fallibilism).The theory is illustrated by a review of the Peircian logic and its contemporary model used by Michel Foucault.The applied aspects are explicated through the methodology models of the architect Buckminster Fuller,the business organization consultant William Gordon,and the community organizer Saul Alinsky.The problematic of"cultural perception"in creativity is addressed using Edmund Husserl and Maurice Merleau-Ponty who suggest how perspective shifts as between East and West.