Altmetrics is a new method that is currently used to capture the impact of published scholarly works based on data visibility on the web as a supplement to traditional bibliometric methods. On the other hand, archives contain venerable data that can be extremely helpful to the scholars and public. However, there is no measurement tool that can measure the value and the impact of archival data. Therefore, the aim of this paper is to explore the potentials of embracing altmetrics as a trusted measure of archival data, especially with the lack of studies on altmetrics adoption by archives and cultural heritage organizations.