Game as a Marketing Tool of Library

• 作者: Donglin Ge
• 来源期刊: 电子研究与应用
• 学科: 社会科学
• 关键词: LIBRARY TOOL SERVICE
• 年，卷（期）: 2019,（4）
• 页码范围: 20-23
• 页数: 4页
• 分类号: G25

摘要

As a valuable means to attract users,there are not many game service cases in China,and only a few of previous studies on game program as marketing tools.Based on the method of literature research,we studied several cases and try to analyze how American libraries use game program to marketing themselves at three levels,in order to provide some advice for libraries that need to reach more patrons.