A Comparative Genre Analysis of Chinese and American Hotel Introductions

• 作者: HU Xuefeng
• 来源期刊: 中美英语教学:英文版
• 学科: 文学
• 关键词: HOTEL introduction GENRE analysis MOVE structure COMPARATIVE study
• 年，卷（期）: 2019,（8）
• 页码范围: 346-353
• 页数: 8页
• 分类号: H31

摘要

With the fast development of China’s travel industry,the publicity campaign of the hotels has become a frequently discussed question.The English introductions of Chinese hotels are usually the direct translation of the Chinese version ignoring the differences in the interior cognition of language and the exterior social and cultural influences.These of course will weaken the effect of our publicity efforts.The purpose of this study is to identify the communicative purposes and generic structures of Chinese and English hotel introductions(CHIs/EHIs)through analysis of collected samples in order to find the similarities and differences of them and explore the underlying social cultural reasons in order to provide some meaningful suggestions for those involved in the job of composing or translating hotel introductions in China.